Digital marketing; the practice of promoting and selling products or services using online channels and digital technologies. It includes all marketing efforts that use the internet or an electronic device.
đź“Ś Example:
- When a company advertises on Instagram, that’s digital marketing.
- If you create a YouTube channel and promote your videos, that’s also digital marketing!
đź’ˇ Why Students Learn Digital Marketing?
- In-demand career skill
- Earn money as a freelancer
- Start your own online business
- Work part-time
- Promote your own YouTube/Instagram/Facebook
🔎How its works:
In order to market goods and services, draw in the correct audience, engage them with informative material or advertisements, and persuade them to perform particular actions such making a purchase, registering, or visiting a website digital marketing uses online platforms like social media, search engines, email, and websites. Companies start by raising awareness through posts or advertisements, spark interest with informative content, entice conversions with compelling calls to action, and then cultivate enduring relationships through retargeting or follow-up emails. All the while, they monitor performance with tools like Google Analytics to enhance outcomes over time.
For example, if you want to promote your handcrafted crafts or digital notes, you may set up a specialised Instagram or Facebook profile and update often with visually appealing images created with Canva. To engage your audience, share useful information such as advice, behind-the-scenes videos, and lessons. Use relevant hashtags and keywords to boost visibility, and if you have a blog or website, use simple SEO strategies to help your material rank higher on Google. You can even run low-budget advertising on Facebook or Instagram to reach a larger audience. Use tools like Instagram Insights or Google Analytics to track your performance and determine which material works best. To expand your community, collect email addresses by providing a freebie or discount.
🛠️ Tools Students Can Use to Practice:
| Tool | Use |
|---|---|
| Canva | Design posts & ads |
| Google Ads | Practice paid ads |
| WordPress | Build blogs/websites |
| Mailchimp | Send email campaigns |
| SEMrush / Ubersuggest | SEO keyword research |
âś… Digital Marketing Business Ideas
- Social Media Management Agency
- Freelance Content Writing
- SEO & Blogging Services
- Affiliate Marketing
- YouTube Channel or Instagram Page
- Online Course Selling
- E-commerce Store with Digital Ads
- Graphic Design & Ad Design Service
- Email Marketing & Automation Services
- Digital Marketing Consultancy
- Facebook & Google Ads Services
- Influencer Marketing Agency
- Dropshipping Business
- Local Business Promotion Services
- WhatsApp Marketing Services
🔹 Companies Hiring in Nepal:
- Daraz Nepal
- eSewa
- Khalti
- TechSansar
- Vianet Communications
🔹 Popular Companies Hiring in India:
- Amazon India
- Flipkart
- Zomato
- Swiggy
- Infosys / TCS (digital branches)
- Marketing agencies like Webchutney, Social Beat, etc.